Frans Mäyrä is a Professor of Information Studies and Interactive Media, with specialization in digital culture and game studies in the Tampere University, Finland. He is the founder and head of Tampere University Game Research Lab. He is currently teaching, researching and heading numerous research projects in the study and development of games, interactive media and digital culture. Frans is currently the director of the Academy of Finland funded Centre of Excellence in Game Culture Studies (CoE-GameCult, 2018-2025).