Dr. Seth Giddings is an Associate Professor for Digital Culture and Design at the University of Southampton. Seth is a media and cultural theorist, and occasional media artist. He teaches theory and practice of digital media. Seth studied fine art at Bradford College and Goldsmiths College, University of London, has an MA in Visual Culture from Middlesex University, and completed a PhD on videogames and technocultural theory at the University of the West of England. Seth has published widely on new media, videogames and play culture, and media theory.